Unleash Your Potential with Elite Training!!

With over a decade of leadership experience as a Fixed Operations Director, my training goes beyond the basics.

It's time to equip yourself with the advanced skills that set you apart—become the powerhouse on your service drive.

Transform your service drive expertise and lead with confidence.

Learn the secrets they didn't teach you, and revolutionize your performance now!

Helping Service Advisors reach their full potential through Training, Mentorship and 1 on 1 Coaching.

I teach you EVERYTHING they can't!

With over 10 years of experience as a Multi-Store Fixed Operations Director, I specialize in training and developing Service Advisors, transforming them into high-performing, customer-focused professionals. I am passionate about fostering a culture of continuous learning and growth.

I have created and implemented comprehensive training programs that equip Service Advisors with the technical knowledge, customer service skills, and operational expertise necessary for their roles. By focusing on skill development and career progression, I've successfully prepared numerous Service Advisors for promotion into Service Management positions and beyond.

I continually seek opportunities to enhance service operations and mentor the next generation of Service Managers, ensuring that they not only meet but exceed industry standards.

Will Grenier, MBA

Whiskey Echo Group President and Founder

Whiskey Echo Group Offerings

Service Advisor Community

Community of like minded individuals sharing best practices with a weekly video meeting.

Complete Training Modules

From the Basics of RO Creation to Advanced Follow-Up Strategies. These are the foundational blocks to $100K+ earnings year after year.


1 on 1 Training and Consulting

When you are ready for a 1 on 1 Coach to help set goals, train you on the tools needed, provide feedback and hold you accountable. This is what you are looking for!

Success Stories


"Will worked with me one-on-one to train me when I was a new-hire Service Advisor with no previous experience. He put me in the "driver's seat", guiding me through a world of new tools, new software, new processes, and a new language. I wouldn't have wanted it any other way! There was so much to learn, but I was ready to work on my own within a two short weeks of his training and guidance. Within a month, I was carrying a full schedule of appointments, keeping both myself busy, and the technicians who rely on the work coming in. Will continued to be a reliable mentor beyond my initial training, and a fantastic colleague to have in the service department."

Eric F., Service Advisor, BMW

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